Are consumption and happiness related? Many people live their lives under the assumption that they are, and the fact that they do is most likely marketers’ fault. But, what is the purpose of marketing? Two words that easily come to mind when pondering what marketing could be are “sales” and “manipulation”. Marketing, under this construction, is simply a set of methods designed to get people to buy something. Many companies work under this model and, accordingly, assemble a team of people whose unique purpose is to convince customers, by whatever means, that they need whatever it is they offer. This is an outdated, exhausting, and risky approach.